Why Common Sense
Purchasing via Relationship Building is the Key to Supply Chain Success
By Dr. Tom
DePaoli
Having a strong purchasing foundation grounded in a common sense is the
key to supply chain excellence. Purchasing is the art of building
relationships. It is not about negotiations, transactions,
industry knowledge, market knowledge, know-how or technology. These are
tools or a means to an end. Purchasing is all about the building of
strong relationships and gaining the trust of suppliers, customers, and
colleagues. Nothing else comes close in effectiveness to the
building of relationships for successful purchasing. A purchasing
professional must be able to build solid relationships. Supplier
relationships are the most critical.
Why Honest Relationships are
Foremost and a Powerful Ally
Don’t spend inordinate amounts of money on so called purchasing technical
training or software unless a strong foundation of relationships is well
underway. You can’t fake relationships. You can’t legislate them.
Purchasing professionals need to live and commit to relationships.
Integrity in relationships will always carry the day, impress suppliers,
scare the competition, and let you sleep well at night. Educational
credentials look good, and certifications are certainly impressive but
nothing makes a purchasing professional more effective than developing
strong relationships and being true to their word. Spending more time on
relationships almost always pays off for all participants. Once
trust or relationships are broken they are nearly impossible to repair,
so don’t neglect them or underestimate their criticality. You won’t be
able to dig yourself out of any of the deep holes that you dig by dishonest
relationships. Smoozing is a lot easier than shoveling. Honesty almost
always builds respect.
In Relationships Use Some Common
Sense Methods
The best way to build relationships is to do what you say you are going
to do always, follow through on your words with actions, and to hold
yourself accountable for your actions. Working together problem solving
with the suppliers you are trying to build a relationship with is a
powerful way to enhance relationships. Nothing beats sympathy and genuine
caring about their struggles and personal fears. People remember when you
take the time to personally help them through difficult times or issues.
During a crisis if you can help a person solve an urgent problem or issue
by going the extra mile you will get their gratitude and trust. Treating
others like you want to be treated is the surest way to build
relationships. The golden rule works. Use it.
Knowledge Builds Respect and
Respectful Relationships
The very best piece of negotiations advice I have ever received was to
know the capabilities of your supplier, their industry, their
competitors, their cost drivers, their margins and their capabilities
better than they do! Much easier said than done but it is a powerful
tool. It requires a lot of homework, digging and flat out hard work. Once
a supplier realizes you understand them, it eliminates all the
negotiations posturing and game playing. You will be surprised how fast
they will now focus on real issues and problem solving once they know you
can’t be bamboozled. You obviously can’t do this with every supplier only
the most important and most strategic ones. It is a powerful negotiation
tactic based on knowledge not histrionics. Level the playing field with
your knowledge! Gain the respect of your key suppliers. Roll up your
sleeves, dig deep and become an industry expert. Suppliers will be
impressed and more open to relationship building.
Sizing up Your Suppliers and Preparing the Relationship Suppliers that
have had experience with non-traditional purchasing concepts, alliances
and partnerships definitely have an advantage when it comes to developing
a deep relationship with them. Make sure you take the time to explain
your procurement or supply chain strategy to them and to take the time to
understand their strategy. They need to know what’s in it for them. Make
it clear and measurable. Feeling good about each other doesn’t get to the
bottom line. Appearances do count. You can size up a supplier’s
partner quotient a lot by actual site visits and talking to their employees
at all levels. Smiling faces are better than growls and disgruntled
remarks. Make sure you dig up the standard industry references about
industries and do your homework on which suppliers or companies are at
the top in the industry. In most industries there are three or four top
companies and although there are differences on many routine items or
commodities you can’t go very wrong by picking one of the top ones as
your supplier. Don’t over procrastinate on these types of items. Top
management needs to understand one important precept. Suppliers can
make or break any business or business plan. According to Dr.
Deming defective materials or equipment not human error or the defective
process causes over 80% of quality variances. Suppliers obviously
play the key role in achieving high quality. Suppliers need to be
treated as stakeholders not adversaries. World-class suppliers can
become a company’s very best competitive weapons. They play the
quintessence role in reducing time to market. You must focus on these
supplier relationships for supply chain excellence.
Pick Your Relationships
Carefully With a Few Suppliers
Don’t generate a plethora of partnerships or alliances with suppliers.
True partnerships are deep relationships and they must be tightly
controlled and evaluated. It makes no sense to partner with hundreds of
suppliers just for the sake of using the partnership term. True
partnerships require a lot of energy, relationship effort and time. One
of the prime criteria to select a supplier as a partner is the fact that
they have had previous partner experience. This is a tremendous advantage
and should not be discounted at all in your criteria. Think of
partnering as important as a long-term marriage and treat it as such.
Divorces are bloody so choose carefully the supplier partner.
Testing Suppliers Capabilities
Always Do A Road Test
Never incorporate a new supplier
without an actual test run of buying an item from them period and no
exceptions. Have a purchasing professional pretend they are
an end user, play dumb and actually order an item form the new supplier.
Review the entire transaction process to include acknowledgement and
invoice payment. Check on status often. This one road test tip will save
you mountains of headaches and resistance to change. Folks do not
really want new suppliers. They will latch on to any mistake to justify
their resistance and castigate the new supplier. During trial periods new
suppliers are most vulnerable to detractors and attackers. Make sure you meet
frequently with them. You need to act almost with SWAT team efficiency
when a problem occurs and solve it immediately. Agree to problem solving
procedures in advance and deadlines. Solve glitches and explain what
happened openly. This is not the time for shoving things under the rug or
stonewalling problems. Fix them on the spot whenever possible.
Just How Many Strategic Suppliers
and How to Select Them
Strategic sourcing is a disciplined process organization implement in
order to more efficiently purchase goods and services from suppliers. The
goal is to reduce total acquisition cost while improving value. A
Strategic sourcing strategy should be initiated immediately. A
comprehensive sourcing methodology should be followed religiously to
include strategic alliance and strategic relationship building with key
suppliers. Key supplier alliances must be established. Supplier
rationalization (reduction) must be accomplished first and dramatically.
Many consulting firms offer a Strategic Sourcing Management solution that
walks online users through each step of a consulting-type procurement
sourcing methodology. Sourcing savings are in the 20-40% range for many
companies. Cultural fit and chemistry are also important. If the
relationship is strictly going to be commercial and not a true
partnership it is okay to go with your gut on some supplier selections.
Make sure they have the capabilities to grow with you. Gut check time is
scary for some folks but it is okay to go with your gut on some suppliers
especially non-strategic suppliers.
Relationships are the key to purchasing and supply chain success and the
straightforward use of common-sense methods will carry the day.
Relationships require deft handling by a purchasing professional. No
other skill even comes close to insuring supply chain success.
Dr. Tom DePaoli is the author of Common Sense Purchasing –Hard
Knock Lessons Learned from a Purchasing Pro available at Amazon.
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