Jayson and the Corporate Argonauts -
the Quest for the Golden Fleece of Transformation is a clever, well-illustrated
and brief business fable! The book follows the adventures of the Greek hero
Jason and his Argonauts. Dr. Tom DePaoli, the author, uses the lessons learned
from this epic voyage and examines how the Argonauts overcome the perils. He
then recommends strategies for modern day Corporate Argonauts trying to
radically transform their own organization. He notes that the quest for
organizational transformation is a more dangerous than the Greek quest for the
Golden Fleece. DePaoli states that most
organizations do not have any experience in this dynamic process and often fail.
The book remains true to the myth of Jason’s journey and the need for
organizations to continuously transform.
DePaoli provides practical guidelines learned from his real-life
corporate transformations and tested in harsh competitive reality. The emphasis
is on the key axioms that can make transformation successful. Since every
organization is different, the author concentrates on the high level strategic
principles. The reader does not have to be familiar with the Greek
tale, but the author does recommend at least becoming acquainted with a summary
of the adventures. Dr. DePaoli makes Jason’s adventures relevant to dealing
with radical change and organizational transformation. DePaoli keeps the
methods simple and to the point. He reveals the right methods that can help
avoid the many missteps of transformation. The author admits that there were failures in his career,
especially when attempting to have people not only accept change, but
internalize it. He notes that organizations
need both compassion and integrity to succeed. Your Corporate
Argonauts should be given the chance to join the crew of the modern Argo and
begin their transformation quest!
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